Why You Should Be Using Facial Biometrics To Protect Your Business

Targeted Web Traffic
3 min readNov 28, 2022


Today’s businesses need to be more proactive than ever when it comes to security. With cyber criminals getting sneakier by the day and new threats emerging daily, protecting your business from potential risks is more important now than ever before.

If you’re reading this article, that means you’ve already got an inquisitive mind and are looking for ways to keep your company secure. We get it; there are so many different measures that businesses can take to protect themselves, but facial biometrics is probably one of the most underutilized ones out there right now.

Thankfully, that’s exactly why we’re here today; so you can get all the information you need regarding facial biometrics and why it should be a crucial part of your business’ security plan going forward.

What is Facial Biometric Authentication?

Facial biometric authentication is the process of using facial recognition technology to identify an individual’s identity. This can be done through a video feed, photo or even an individual’s live face through a camera, and is a great alternative to other authentication methods like passwords, PINs or tokens.

There are a handful of different types of facial biometric authentication systems:

- Face Recognition: The most common type of facial biometric authentication is face recognition. It works by scanning an individual’s face, extracting key data points (e.g. distance between the eyes, length of nose, etc.) and then matching it against a database of known faces to authenticate the person. Find all details here.

- Voice Authentication: A lesser known form of facial biometric authentication is voice recognition. Instead of scanning faces, this type of authentication matches the person’s voice against a database of known voices to authenticate an identity.

- Iris Recognition: This form of facial biometric authentication is often used for law enforcement and other government agencies. It works by scanning the iris (the colored part of your eye) and matching it against a database of known eyes.

Why You Should Care About Facial Biometrics

It’s no secret that businesses are struggling with authentication. Traditional authentication methods (e.g. passwords, PINs, tokens, etc.) simply aren’t effective enough to keep potential cyber criminals out of your systems.

This is a huge problem because if one person is able to access a critical system or piece of data, they could cause irreparable damage to your business. Thankfully, facial biometric authentication offers a seamless solution to this problem.

This type of authentication is seamless, reliable and incredibly accurate at recognizing individual identities. It’s also difficult to hack because it doesn’t rely on a static password that can be guessed, hacked or otherwise compromised; instead, it uses information that can’t be altered (e.g. your face).

Which Facial Recognition Technology to Use?

When it comes to choosing a facial recognition technology, there are a few things you’ll want to keep in mind. The first thing is that you need to consider the purpose of the system.

Are you looking for a system that can be used for authentication purposes? Or do you want a system that can also be used for identification purposes? Once you’ve decided on the purpose of the system, you’ll then want to think about the scale of the system.

Are you planning to install a single system, or do you want to install a system in a large number of locations?



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