All managers, webmasters, and digital marketers want to get the most inbound traffic to their site and all they spend and try is to increase site traffic. But what exactly is site traffic and what are the best ways to increase site traffic? When you first start a website (or are just starting out in the SEO learning process), there are a few basic principles and rules you should follow, some of the most important of which are:
· Keyword Search
· Optimize title tags and meta tags
· Optimal content production
You may ask, what happens next? You may not yet be fully prepared to learn advanced SEO tactics and use them, but you should still be able to create significant growth in your website’s organic visibility and traffic. In this guide, we will share 12 SEO techniques that can help improve the performance of your website and increase your traffic with you dear ones, and we will explain to you step by step how to implement each of these techniques.
What is meant by website traffic?
In fact, website traffic means the number of users who visit a website and its pages. This incoming traffic is measured by the number of visits, sometimes called each session visit.
Increasing site traffic is one of the key performance indicators (KPIs) in digital marketing and shows the effectiveness of a business plans and strategies in attracting audiences.
What are the solutions to increase site traffic in 2021?
Undoubtedly, there are several ways to increase site traffic, and contrary to popular belief, some of them can even be implemented in the offline world. In the continuation of this article, we are going to introduce the techniques in the field of SEO that you should pay special attention to in order to increase the organic traffic of your website on the eve of entering 2021. Of course, SEO techniques are not limited to the following, but these techniques are essential to success and should be an integral part of your strategy. By trying to understand and implement each of these, you can improve the visibility and subsequent traffic to your website.
Increase site traffic using SEO techniques.
If we want to name three important options to increase website traffic, one of them will be search engine optimization or SEO. During the day, a lot of searches are done in search engines, especially Google, and users enter the site by clicking on the displayed results. So the better your SEO and the first page of Google results, the more you should expect your site traffic to increase.
1. Find the best pages of your competitors
The more information you have about your competitors’ SEO strategy, the better your website performance can be. As you take the time to learn about the methods that have led to the success of competing websites on the search engine results page (SERP), then you gain different insights and analytical power, and you can use this knowledge to your advantage by understanding why a particular method succeeds...
An effective starting point is to find the best pages for each competitor’s website, thereby identifying the source of inbound traffic and the factors driving them. Analyzing the best competitors’ pages provides valuable information on topics such as:
· Content/keyword gaps
· Gaps and flaws associated with links.
· An opportunity to improve current content.
· Keyword inefficiency
But how do you identify the best competitors’ pages? It is not hard work at all! You can go to the SEMrush Organic Research tool and enter the URL of one of your competitors.
By doing this, the SEMrush tool provides an estimate of the organic traffic to that website, as well as an overview of its performance; But this is not enough, and you need a deeper insight into this.
So, open the Pages tab and sort it by traffic. By doing this, you will see which of the competing website pages have the best performance in terms of attracting organic traffic?
You can easily identify powerful competitors’ pages. Now you need to get a deeper insight into why these pages are so powerful and how you can drive a portion of their traffic to your website with the right strategy.
Think of this as an opportunity or shortcut analysis. A Shortcut That Helps You Instead of starting by researching keywords, find out what aspects of competitors’ performance you can achieve big and valuable. Also, using this method will help you discover new websites as competitors that you probably did not think were competitors before!
Go to the Competitors tab or tab in the SEMrush tool. In addition to displaying a list of competing domains, this section provides information on the number of common keywords and estimated traffic. You can then analyze each of these domains individually, giving you an accurate and comprehensive view of the pages that perform best in your industry.
2. Create your content strategy based on keyword gap analysis.
When it comes to creating a content strategy, you usually need to focus on two main areas:
· Optimize current content.
· Generate new content.
Because optimizing current content is often the most effective starting point (however, it is much easier and faster to see the benefits of improving previously indexed content than brand new content), most websites get to the point where they all get content after a while. Have been optimized.
In the next step, you need to focus on creating new content. But doing this blindly and without insight is one of the biggest mistakes in discussing SEO and website optimization. You need to start the content production process with specific goals in mind and have a compelling justification for producing any content. This means that you should spend enough time creating a clever strategy to produce new content.
One of the fastest ways to advance your content plan is to analyze keyword gaps or keyword gaps. This will help you identify the keywords that your competitors ranked (and did not rank) in the SERPs. With this insight, you can create content centered on these keywords and related topics, and thus fill in the keyword gaps on your website.
3- Use digital PR (Digital PR) to get valid backlinks.
How to get the right backlinks is one of the biggest challenges in discussing site SEO.
Backlinks are one of the three main factors in ranking pages by Google. Although there are many different strategies for creating backlinks that can help your website get relevant and useful links, the reality is that it is difficult to achieve effective and desired results due to many of these strategies and tactics.
If we refer to Google’s instructions on Link Schemes, we will clearly understand its recommendations:
The best way for other websites to attract relevant and quality links to your website and improve the external SEO status of the site is to produce unique and relevant content that can naturally become popular on the Internet. Producing good content has positive results: Good content translates your content into editorial links, so the more useful content you have, the more likely it is that someone else will find that content valuable to their readers. And link to it.
It goes without saying that if the webmaster or owner of another website considers your content valuable and links to your content without your request, we call that link an editorial or editorial link.
One of the tactics that can help you get the right editorial links by creating great content is digital public relations (DPR) .
Consider this tactic as creating and promoting useful content among editors, journalists, and publishers who address issues related to your content and link to your content in their articles. Infographics, research studies, computational tools and tables, as well as expert insights are examples of this.
Here you have to implement the public relations mentality with an SEO-based approach. Digital public relations does not simply mean producing advertising content in the form of a press release (such as ad reporting), but it does mean creating and promoting valuable content based on a coherent and helpful strategy that is truly worth linking to. Be. A good content can generate a lot of editorial links for you. Links that can be viewed by a large number of your next customers or contacts online and direct them to your website.
The benefits of digital PR are not limited to links from other sources, and some of the other benefits include:
· Referral traffic redirection
· Create social interaction.
· Increase brand awareness.
· Dealing with customers who are using your content online.
· sales increase
4- Improve the organic click-through rate of your website using PPC test
CTR, or clickthrough rate, is another factor in ranking pages that you need to optimize. But first, let’s break down the elements that can affect your website’s click-through rate. These elements are typically:
· Title tag
· Meta Description
At the very least, these two elements are things you can have good control over. But the question is, which title tag and meta description can create and use the highest clickthrough rate?
Although you can do this over a longer period of time by making some changes and evaluating the results of applying them, you can add other variables to the story. If you do not want to wait too long to get the best results, you can use the PPC test to evaluate title tags and meta descriptions.
Even if you have not launched (or do not need) a PPC (Pay Per Click) marketing campaign, it is still worthwhile to create multiple ads for a collection of meta titles with the goal of evaluating different combinations of titles and meta descriptions. Spend some time on your web pages to get valuable data on keywords and titles.
Here you need to make sure that the tests you perform are set up correctly so that you can see which combination of title tags and meta descriptions has the most impact on your website’s CTR or clickthrough rate.
To determine the best title tag, try at least three different titles with similar meta descriptions.
To determine the best meta description, try at least three different meta descriptions with the same title or title. As long as your ads get enough clicks, you can use the data obtained from their performance to rewrite your title tags and meta descriptions, thereby continuously improving the organic clickthrough rate of the website.
5. Optimize the People Also Ask section
The search engine results page in 2020 and beyond is not limited to the same ten blue links that appear on the first page, and smart SEOs should strive to make the most of the various features available in the SERP.
According to SEMrush Sensor, on average, 40 to 42% of search results pages now have both PAA and mobile PAAs. The “People Also Ask” section is actually the same questions that are displayed as a box in the SERP.
There are many reasons to pay attention to the PAA section, and here are some of the most important ones:
· With this section, you can rank twice on the SERP index. This means that your website ranks both on the front page and in the PAA section. This is not possible with Google Featured Snippest.
· By displaying more than 75% of PAA results among the top three results in the SERP, your website can be prominent at the top of the results page as an answer to users’ questions.
· This section can be used as a tool to improve the search for queries or queries that Google is trying to interpret.
· Many marketers are not paying attention to PAA at the moment and because of this, you can use this opportunity to gain a competitive advantage for your website.
6- Steal the broken links of your competitors!
We have already talked about how difficult it is to create quality backlinks. But sometimes broken links can also be a great opportunity to exploit and get backlinks.
Although the tactic of finding broken links is usually based on identifying and finding bad links on your website, producing content that matches that link, and trying to revive dead content, with a little twist on this tactic, you can beat it on competitors. And run to your advantage: You need to find broken links on your competitors’ website that give users a 404 error!
To do this, enter the domain of the competing website in the SEMrush Backlink tool and select the Target URL error option after selecting the Indexed Pages tab.
What you see below are actually the pages that show the 4XX type error. Some of these pages, which have backlinks from other websites, due to this technical defect, cannot show content to users, and therefore, linking to other websites does not actually bring them a position or ranking.
Sort the results of this page by Domains. This will show the number of referral domains that link to a specific page on a competing website. It makes more sense to start with this criterion because the number of referral domains is a better measure of the success of the backlink building process.
Let’s check the first link from this list. After opening this link, we will clearly see that we encounter a 404 error:
· Click on this link in the SEMrush Backlink tool to open a new page containing specific information about this link. Now click on the backlinks tab.
· It is better to filter the contents of this page based on follow. What you see are opportunities that are available to you and offer you similar content from your website that can replace a broken competitor’s link. Note, however, that sometimes you may need to create this alternative content.
· In addition, with this mechanism, you help reference websites to avoid creating an unpleasant user experience that results from clicking on broken links.
7. Use supporting content to demonstrate subject matter expertise.
Google always wants to show the best possible results for every search, which is why thematic optimization is as important as keyword optimization.
You need to be able to demonstrate your subject matter expertise to Google to increase your chances of getting the right results for your keywords. This requires understanding the concept of Supporting Content. Are you familiar with thematic clusters?
Creating supporting content is basically the process of creating clustered content in which each content is linked to a Pillar Page. Cluster content is deeper pages that answer a specific question about a general topic. This strategy will help you to create optimized content for long keywords.
Think of supporting content as pieces that add depth to your website content and show Google and your users that you really specialize in the field in which you work. However, it is important to know that this content is not always created based on insights from keyword research.
In fact, producing and disseminating content about new trends or sub-topics is as important as writing content that can attract attention on social or other channels.
Supporting content may not automatically generate thousands of organic traffic to your website each month, but it can help Pillar Pages rank better on the search results page. This type of content, if properly advertised and promoted, can get its own dedicated traffic through other channels.
8. Use internal links to support second page positions
Are there any keywords for which your pages on the second page of Google are ranked and need to be upgraded to the first page? Using internal links in various content that lead users to these pages can help you achieve this goal.
Internal linking is important both in terms of page rank and thematic relevance. This method is a very underused technique in SEO and often as soon as the position of the page is upgraded from 2 to 1, its use is not very relevant.
To use internal linking, you must first identify the content indexed on the second SERP page that needs to be upgraded.
So focus on the top pages of your website that are linked from other sources and use internal links as much as possible to reinforce other pages on them. Of course, there are probably other opportunities to do so. For example, in relation to pages that are thematically related to each other. Go to Google and enter the phrase “site:” in the search box and then your target domain and keyword.
What you see in search results are pages that Google associates with your keywords. Do this for different keywords, and if your pages did not have an internal link, be sure to do this for them.
9. Optimize Core Web Vitals
Core Web Vitals is an algorithm that affects the user experience along with several other side factors and in 2021 will be an important criterion in the ranking of pages. The most important of these side effects are:
· Being mobile friendly
· Safe navigation
· Intrusive Interstitials
Of course, you are probably familiar with many of these and have been optimizing your website for many years. But now the core of the web has also become an important area to consider.
Launched in early 2020, this algorithm includes a set of metrics that measure three important aspects, namely loading speed, interaction, and visual stability, which play an important role in the quality of the user experience. Here we introduce and define each metric:
The biggest draw content (Largest Paint Concertful): This is the main content of a page’s loading time, which ideally should be 2. 5 seconds or faster.
The delay to the first input (First Input Delay) : Dizmang a page, the ability to interact with the user finds that ideally should be less than 100 milliseconds.
Change Layout cumulative (Cumulative Layout Shift): The measures to stabilize the page and unexpected changes in the content of the page layout which ideally should be less than 0. 1.
Google itself says this:
Core Web Vitals is actually a subset of Web Vital Apache that is applied to all web pages and should be evaluated by webmasters. This algorithm is present in all Google tools. Each of the vital web cores that represent a distinct aspect of the user experience is measurable and shows the important consequences of an important user-centered outcome.
You can view the Core Web Vitals metrics in the Google Search Console tool and in the enhancements menu.
10. With more effort from the digital public relations team, turn the brand of references into a link.
Most businesses, even if they do not take an active approach to public relations, occasionally see their names appearing in online media. This reference to the name of the brand or business in the online space is called Brand Mention.
When you have a public relations team working on promoting your business, there is almost always an opportunity to direct those efforts from an SEO perspective. Unfortunately, online media that mentions your business name does not always link to your website.
Although the same thing (brand mention) can certainly greatly achieve the goals and expectations of a public relations expert, SEOs are well aware of the power of editorial links. However, let’s look at why online media often use only the brand name (without linking) instead of linking to a business website. There are two main reasons for this:
· There is nothing linking that can add value to your audience
· The author (who may have had a time limit) did not do so for any reason.
· Of course, you can also link brands to your website. All you have to do is try to convince other media with valuable content that inserting your link in their content will add value to your audience. Of course, sometimes linking to websites that name your brand without linking to you (especially if this is due to distraction or carelessness) can be an effective way to get links from them.
OK! Where do you start now?
You can use the SEMrush Brand Monitoring Tool to find brand insights related to your business online. By entering the domain of your website in this section, you can see all the brands related to your business online. But this feature is more useful when you apply a filter to show only those items that have not given any link to your website despite the brand name.
Applying this filter will show you all of these. Think of these brand mentions as a golden opportunity and try to turn them into a link.
From here, you can send links to such pages directly to the SEMrush Link Building Tool to send your communication emails to various websites for consultation and to monitor progress.
11. Optimize image search
If you do not optimize the images used on your website, you will miss the opportunity to attract traffic from a source that many competitors may have overlooked. Do not forget that visual search is now very important.
Many people think that image optimization is just a matter of inserting tags for photos, but this is not the case. If you can optimize the images of your website properly, you will have a great chance to get a great position in the image search results page.
OK! Where do you start? To do this, you must consider the following:
· File names
· Resize images to the required dimensions.
· Reduce the size of images.
· Create images sitemap images
· Upload images to the content distribution system
While restoring and optimizing all existing images may take some time, create a process to consider the above from the beginning when adding and uploading new images to the website.
12. Remove toxic (malicious) links
Just as backlinks can help your website rank better on Google, inappropriate links can damage your position.
If we refer to the link design guidelines, we can be aware of Google’s position on Toxic or Abnormal Links:
Any link created to manipulate the ranking of a page or site on the Google results page can be considered as part of a link design and a violation of Google Webmaster Policy guidelines. This rule covers any manipulation of the links associated with the Website, whether inbound or outbound.
Such links will be ignored at best and will damage your position on the Google results page at worst.
If there are toxic links on your website, we recommend that you take the time to clear them. There are several reasons why a website may have toxic links, some of the most important of which are:
· Links purchased (or received in exchange for donated products)
· Link building using exact word matching.
· Negative SEO
· Marketing Extensive Articles or Guest Posting Campaigns
· Poor directory or poor tactics in bookmarking the site
· You can use the SEMrush Backlink Audit Tool to find toxic links.
Enter and set up your website domain in this tool to see the information about the toxicity of your links and with clear details, understand what the dangers of link deficiencies can be for the SEO status of the website?
From here you can check out the links that appear to be toxic. Add the ones you are sure are normal to the whitelist and move the ones that are really problematic to the Remove list and send the removal request to the domain owners. This tool automatically gives you the details of the contact information of the site.
12 other ways to increase traffic and attract traffic
Undoubtedly, any type of advertising can increase brand awareness and increase your site traffic. These ads can be clicked, matched, social media marketing, Google Ads and… or even TV, written and environmental. Of course, according to your budget, you should choose your advertising media so that you can have more inbound traffic. Advertising and online marketing usually work better.
2- Presence in social networks
One of the best ways to increase site traffic is to use social media. Through various content distribution channels, you can advertise your content and work with a content link to direct users to your site.
3- Types of content
Content types help you to diversify and get more incoming traffic. With a variety of content formats, you can provide what the audience wants. Sometimes you can use video content on video streaming platforms, sometimes you can go for long and short text content.
4- Attractive title
The first thing that catches the audience’s eye is the attractive title. The better, more engaging, and more useful your titles are, the more click-through rates you get and the more traffic your site gets. The title is the content that makes the rest of it readable and engaging.
The better and more accurately you choose your keywords, the more traffic your website will get. Users search based on their needs and intentions, so you need to choose keywords more accurately, and usually longer and more segmented keywords attract more traffic.
6- Creating referral traffic (Referral)
You should do something so that a backlink will be sent to you from different platforms and media and you will be able to generate referral traffic. The better and more engaging your content is and the better your credentials will be.
7- Email marketing
Targeted email marketing & Advertising is one of the most effective and effective communication and advertising methods that many businesses large and small use. This method helps you to increase the incoming traffic of your site. You can also ask users to subscribe to the newsletter and access your new content. So clicking on the content link will increase the traffic to your website.
8- Responsive site
Mobile First is one of Google’s most important algorithms for ranking and displaying your content on the search results page. Since most users enter your site through smartphones and tablets these days, your site design should be fully responsive and displayed properly on any screen. This will give you better performance on the results page and get more traffic.
9- Improving the speed of the site
Have the best content but your site does not have a good user interface and user experience, it is of no use. One of the most important things in determining the best experience for a user is the speed of the site. A site that is slow will not have many customers and as a result your traffic will gradually decrease.
10 — Use of analytical tools
Analytical tools such as Google Analytics and Google Search Console, which provide valuable information and reports for free, can help you increase your site traffic. With these tools, you can find out what the problems are, how your campaigns are performing, or exactly where your inbound traffic is. That’s why you can increase your traffic by fixing existing bugs or investing and strengthening better segments.
11- Holding the event
Holding face-to-face events, such as webinars, helps a large audience to visit your site to register, download files, and learn about event details. So the incoming traffic to your site will increase.
12. Influencer Marketing
Influencers are people who have a lot of followers and can influence people. So running joint campaigns with them and influencer marketing can drive a large number of users to your site at a certain time.
Ways to increase site traffic.
Increase website traffic by editing old content
There is a variety of content on our site that we have spent and worked on producing and publishing in the past. So we have to reuse them as much as we can. Some of this content can be updated and others you can make more complete and richer. But when the content is fresh, it is valuable to Google, and on the other hand, the audience is faced with up-to-date content, and this helps to improve your site traffic.
Summary: How to increase your site traffic?
The battle of all businesses in the online space is to be able to have more customers and thus increase their sales. Depending on the sales funnel, a large number of users will come to your site in the beginning and then some of them will leave as a real buyer. So, to increase your conversion rate, you should seek to increase website traffic at Targetedwebtraffic.com so that you can attract more audience to you.
There are several ways to do this, which we mentioned in this article. Some of the most important ones include the following options:
· Types of ads
· Generate valuable content.
· SEO improvement
· Serious presence in social networks