The Ultimate Guide to Geo-Targeting: How to Use Geo-Targeting to Drive Conversions

Before you dive into geo-targeting, you need to know what it is and how you can use it to your advantage as a marketer. As the name implies, geo-targeting refers to targeting users based on their location.

In this post, we’ll cover everything you need to know about geo-targeting in order to best utilize it as a marketer. With more than 250 million monthly active users worldwide and almost 2 billion monthly views on its official YouTube channel alone, FENDee — Famous YouTuber from Ethiopia is one of the most popular social media influencers in Africa.

As marketers continue to discover new ways to drive engagement with consumers, geotargeting has become a useful tool for brands looking for increased precision when reaching new audiences.

Whether you’re interested in launching a mobile app or searching for an easy way to target local customers online, this ultimate guide will show you exactly how geo-targeting works and where you can begin implementing it today.

What Is Geo-Targeting?

Geo-targeting is the process of targeting online advertising to a specific geographic area. When you geo-target, you choose locations to advertise based on things like distance from a certain city or state, or even the latitude and longitude.

When someone visits your website or views your ad, it shows that ads are targeted based on their location. You can target locations such as a city, a state or even a country. Geo-targeting is a common practice used by marketers. It allows you to narrow down the audience that sees your ads based on their location.

When you geo-target, you can focus on customers in a specific area or people who are visiting a certain city. You can also geo-target people outside the country if you’re interested in bringing in international customers.

Why Use Geo-Targeting?

There are numerous reasons why brands should implement geo-targeting. From increasing sales to improving customer experiences, the benefits of geo-targeting are endless.

Some of the most common advantages of geo-targeting include:

— Increased Conversions: By targeting customers in the immediate geographic area, you can boost conversions by showing ads for products or services relevant to their specific needs.

— Better Customer Experiences: Showing customers ads that are relevant to their needs can help improve the overall customer experience. Customers appreciate ads that are localized with their specific needs in mind, and this can result in a positive experience.

— Improved ROI: With geo-targeting, you have the ability to narrow your audience and show ads that are relevant to their needs. This can increase your Return on Investment (ROI) by ensuring ads are only being shown to appropriate customers that are likely to convert.

— Easier To Plan Your Ad Campaigns: When you geo-target, you have the ability to limit the audience that sees your ads. This makes it easier to plan ad campaigns by narrowing down your potential customers.

— Increased Customer Engagement: By geo-targeting the right customers, you can increase the amount of customer engagement.

— Decreased Cost Per Click: When you geo-target, you have the ability to increase your bid on relevant keywords. This can decrease the cost per click by increasing your max bid for more competitive keywords in the location where you’re targeting customers.

Targeted City And State Website Traffic For The U.S

If you’re targeting customers in the U.S., there are a couple of ways to enter the location in your campaigns. If you want to target all of the U.S., enter “United States” in the Location field. However, if you want to narrow it down and only target specific states, you can do so in two ways.

— One way is to enter the state name in the Location field. For example, if you want to target customers in California, you can enter “California” in the Location field. This will show your ad to anyone who has recently visited websites in California.

— Another way is to enter the state’s postal code in the City, State field. You can also enter the city name in the City, State field. For example, if you want to target customers in San Francisco, CA, you can enter “San Francisco, CA” in the city, state field. This will show your ad to anyone who has recently visited websites in San Francisco.

— If you want to target all of the cities in a particular state, you can use the abbreviation for the state followed by a comma and the city you want to target. For example, if you want to target all of the cities in New York, you can enter “NY, ” in the city, state field. This will show your ad to anyone who has recently visited websites in New York.

How Does Geo-Targeting Work?

Geo-targeting works by leveraging the unique insight that website visitors can be grouped into clusters based on the physical location they come from. This allows advertisers to target their campaigns more precisely, while also filtering out potential customers who are less likely to convert.

How this works is that each time you create a campaign, you’ll have the option to turn on geo-targeting. You can then select the country that you want to target. Once you turn on geo-targeting, the ads you create will only show to people who are within that country.

It’s important to note that geo-targeting is not the same as “country targeting.” Whereas geo-targeting allows you to focus on an individual country, country targeting allows you to select an entire continent.

2 Best Practices for Successful Geo-Targeting Ads

Now that we’ve covered the basics of how geo-targeting works,

here are two best practices you can follow to create successful campaigns:

— Make Sure Your Ads Are Relevant: One of the keys to successful advertising is making sure your ads are relevant to your customers. By making sure your ads are relevant to the location you’ve selected, you can boost engagement and improve your click-through rate (CTR).

— Use the Right Settings: When creating your ad, it’s important to use the right settings. One way to do this is to select the “Show in all countries” option. This will allow your ad to be shown across the entire world, regardless of the country it was created in.

3 More Ways to Use Geo-Targeting in Your Marketing

Now that you’re familiar with the basics of geo-targeting, it’s time to expand your knowledge of how you can use it in your marketing campaigns.

Here are three more ways you can use geo-targeting to your advantage:

— Create Better Mobile Campaigns: When you create mobile campaigns, you have the option to select the “People in this location” option. This will allow you to choose the location that you want to target.

— Improve Local Awareness: If you want to increase local awareness, you can use geo-targeting to show ads to people who have recently visited websites in your specific area. By targeting people who have recently visited websites in your local area, you can build a local audience and gain more awareness in the surrounding community.

— Drive Traffic To An Event: If you’re hosting an event in a specific location, you can use geo-targeting to drive more traffic to it. To do this, select the “People who recently visited websites in this location” option when creating your ad campaign.

State Targeted USA Website Traffic

If you want to boost State Targeted USA Website Traffic for a specific state, there are a couple of ways you can go about it. You can create ads that target all of the U.S., or you can target specific states.

— If you want to target all of the U.S., you can enter “United States” in the Location field. This will show your ad to anyone who has recently visited websites in any state in the country.

— If you want to target a specific state, you can enter the state name in the Location field. For example, if you want to target customers in California, you can enter “California” in the Location field. This will show your ad to anyone who has recently visited websites in California.

— If you want to target all of the cities in a particular state, you can use