Should You Buy Paid Traffic Sourced for Your Website?
How to increase traffic and increase real site traffic?
Organic traffic and increase in site traffic
When trying to market and increase the natural direct traffic of a website, marketing strategies such as ads and social networks and search engines, etc. are to be visited more. This method is a good reason to bring the audience back to the site because search, social, and email strategies (including paid and organic options for each) are the most effective ways to return a visit to your site.
But this leads to visits that potentially overlook the only powerful and important part of traffic: direct visits.
Given that SEMrush has recently named direct website traffic as the single most important ranking factor, it is clear that direct traffic should not be ignored and is the most important factor for site traffic design. Today at Marketing we teach you how to get direct traffic and organic traffic.
Why Do We Need Direct Traffic to Our Site?
Direct visits include traffic that comes without visiting your site, such as visitors who type in your domain name in the URL field or access your site through a bookmark, which is a bookmark stored in their browser.
(Other sources, such as links to clicks on PDF or Word documents, as well as untapped emails, can sometimes be considered direct traffic.)
As mentioned in the SEMrush study, the more direct visits to a website, the more likely it is to rank high in search engines. In fact, this study shows that direct traffic is better and more important for SEO than bounce rates, content length, keywords, and even backlinks:
The importance of direct site visits in terms of SEMrush
But apart from the huge potential of SEO, direct visits are very important because it shows brand loyalty. If you see that your direct traffic is increasing, it means that visitors to your site consider you valuable and credible to use all other potential resources or search methods and come to you directly.
Even better, high direct traffic means you do not have to rely on other services such as Google or Buy Paid Traffic and other social networks to drive your traffic.
The fact that you can have visitors who bypass search engines, social networks, or online ads to get to your site, means that you have more control over your traffic as a whole and almost guarantees that your visit. Make up a lot of ads for your business.
All of this has become a reason why direct traffic is often not discussed as a benchmark for focus: it is much more difficult to achieve than referral traffic.
A popular site that people know well enough to visit directly means you have to compete hard.
Here are four things to focus on if you want to increase your direct site traffic:
1. Build a brand and never stop building your brand
You have probably already spent a lot of time developing your company’s brand. Everything from your company name to the brand style guide should be flawlessly researched, defined, and implemented to be interesting in your mind and generate direct visits.
The important thing to remember here is that there is always more to do, even the world’s most ubiquitous brands never stop evaluating their strategies and are always branding.
Simply put, the more you strive to develop and stay true to your brand, the more users will think of you first. Here are some steps you should consider if you have not already done so:
Advertise
- Identify your audience and create 3 to 5 exact buyer characters.
- Define the company’s mission statement and vision.
- Research other brands in your position and determine the unique benefits and features of the company.
- Create a brand voice that can be used in all your content and communication with customers. (Like a slogan or a special sound for your brand).
- Change your logo and sticker.
It is important to note that ideally, your company name and address should be simple and memorable, allowing users to easily type it into their browser.
Offline Marketing
Many marketers consider paid advertising methods such as printing and billboards to be very old.
In most cases, they are right, these “shotgun” approaches do not always deliver the cost-effective results that the latest marketing methods can provide.
On the other hand, offline marketing methods can still play a role when trying to increase direct traffic.
Attending live events and distributing brochures and business cards by placing your company website address on it can attract direct visits, as well as radio, television and print advertising if your brand’s budget and ability.
How To Increase Direct Site Traffic
Regular production and publication of valuable content
Value provision is perhaps the most important factor in generating more direct traffic. You need to give users something that will get them to come directly to your site.
In most cases, this means delivering specific and popular content such as blog tutorials, videos, infographics, and other forms of interactive content.
Concentrated and specialized content that solves users’ problems and provides them with useful information will bring back more audience.
One way to encourage bookmarks or direct visits to your content is to provide specific content at regular intervals.
A great example of this is the Whiteboard Friday Moz, which specializes in a wide range of topics, SEO, and marketing every Friday of the week.
People who need to be up to date on SEO know to go straight to Moz on Friday to see what Rand Fishkin is discussing that day.
Contests and promotions
Scheduled contests and promotions (promotions) Just like your regular published content, contests and promotions that require people to visit your website at certain times can be valuable.
These days, most businesses do ads on social media, but if you have such an event every day, week, or month at the same time, customers can choose your site to bookmark it and refer to it directly. Not to find you through social media and enter your site whenever they want.
Of course, you need to make sure that your contest or promotion is designed to encourage customers to come back for more frequent visits.
The last word to get a direct visit to the site
Getting more direct traffic is hard work and should not necessarily be a top priority for any brand or business.
Also, you may find that your direct traffic tracking methods are very unreliable — even in Google Analytics.
The good news, though, is that as you increase your targeted organic traffic to your site, you will gain a variety of other benefits.
Better brand, first-rate content, offline marketing, and targeted advertising may not always be your direct visit through these 4 ways, definitely start SEO and site optimization. In any case, doing these steps can create huge value for your company.
