How to move your site with your content strategy — Targeted Web Traffic

In the fierce competition between different brands, companies, and organizations, activity in the digital world has become one of the most important fronts of competition in which success can greatly guarantee your overall success. Content strategy helps you to have effective, relevant, and excellent content so that you can achieve your desired goals in your business. In this article, we will learn more about zero to one hundred content strategies.

What is a content strategy?

Why is content strategy important?

What are the benefits of a content strategy for you?

  • Content written on your site is highly integrated. This integration is recognizable by Google and will improve the SEO of your site.
  • You can provide targeted and accurate content.
  • Have a comparative advantage over your competitors in the market and your audience on your site and social network will not be confused.
  • Your productivity is greatly enhanced and you can achieve your goals in less time.

Steps to developing a content strategy

Step # 1- Discovering Your Purpose

  • You may be looking to increase your site conversion rate.
  • You may want to increase traffic and traffic to your site.
  • You may want to increase the audience engagement of your site.
  • You may want to learn how to use your services and products or introduce new and unique features of your products and services.
  • You may be looking for branding.
  • You may also want to monetize your site.

Whether your goal is to design a site or any activity in the virtual world of any of the above goals or anything else, you must have an effective strategy to produce principled and appropriate content.
The important thing in goal setting is to consider achievable goals. That is, think logically and do not make irrational ambitions. The second is to define your goal exactly. For example, do not consider your goal to increase sales, specify exactly what you want to increase your sales by 30% in the next three months.

Step 2: Examine the business situation from your own perspective

  • Who writes your content? Do you have a team of writers, SEOs, editors, etc. to write a piece of content, or does one person do zero to one hundred tasks?
  • Where do your site and business come from and what are your best-selling and most lucrative products and services?
  • Is the market more in need of the product itself or do you have to work on more Targeted marketing & advertising?
  • Is your sales and marketing team doing well? What parameters are considered for sale and introduction?
  • Who exactly are your customers? What is your most important sales channel? Online, in person, or by phone?
  • What are the current factors for writing content and what is the main topic of the content posted on the site?
  • How many new users have joined you in recent months?
  • How much content have you shared?
  • What is the audience engagement with your site and business?
  • And …

Examining these questions and summarizing them will help you to have a comprehensive view of the current state of your business and site and see exactly how far you are from your goals.

Step 3: Examine the current situation with analysis tools

Step 4: Check your site keywords

Step 5: Examine the competitors

Step 6: Examine customer behavior

Step 7: Review the information and plan

Types of content strategy formulation

Serial content

Create engaging and engaging content

Provide useful and relevant information

Use the microsecond law

Use gamification

Essential factors for developing a strong content strategy

Consider your site SEO

Have a consistent tone

Provide a complete and comprehensive content

Use the call to action

Tell a story


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