How to move your site with your content strategy — Targeted Web Traffic

Targeted Web Traffic
10 min readFeb 3, 2021

In the fierce competition between different brands, companies, and organizations, activity in the digital world has become one of the most important fronts of competition in which success can greatly guarantee your overall success. Content strategy helps you to have effective, relevant, and excellent content so that you can achieve your desired goals in your business. In this article, we will learn more about zero to one hundred content strategies.

What is a content strategy?

In today’s face-to-face competition, you can not go unnoticed without sufficient information and knowledge. Producing the right content is a very practical solution with which you can market and advertise, inform, increase your audience significantly and achieve any goal you want.
The first and most important step to having a site and social network with appropriate content is to develop a content strategy. Content Strategy Determining general policies for content production, publishing, timing, structure, and other factors that help you as a site administrator or employee know exactly what you want from a piece of content and how you should produce it.
There are various definitions of content strategy that are common to each other in general terms but may differ in detail. In general, this strategy tells you how to do things to achieve your goal.

Why is content strategy important?

You have probably heard the example many times that for a ship without a destination, any wind can agree or disagree. If you do not have a specific goal for your site, blog, or social network, you do not know exactly what is good for you and what is bad.
How often do you run into the challenge of finding something new to write about? How do you write it? Would writing it be useful to you? Is the topic you are looking at consistent with the generalities of the site? Is it in line with your goal or goals? If you do not have a precise and good content strategy, you will not be able to achieve much success in your work, even with excellent and SEO content.

What are the benefits of a content strategy for you?

If you have a plan and strategy for the content of your site, you will write the content you want in a much shorter time and save your time.

  • Content written on your site is highly integrated. This integration is recognizable by Google and will improve the SEO of your site.
  • You can provide targeted and accurate content.
  • Have a comparative advantage over your competitors in the market and your audience on your site and social network will not be confused.
  • Your productivity is greatly enhanced and you can achieve your goals in less time.

Steps to developing a content strategy

In order to be able to develop a practical and successful content strategy, you need to consider and implement the following multiple steps in order.

Step # 1- Discovering Your Purpose

The most important thing to formulate a strategy is to set a goal or goals for yourself. If you know exactly what you want from your business, you can plan to achieve it. Conversely, if your goal is not precise, you will do something different every day that may be completely different from what you did the day before. Then you can be sure that you will never see success!
Every business, blog, and social network can have different goals. for example:

  • You may be looking to increase your site conversion rate.
  • You may want to increase traffic and traffic to your site.
  • You may want to increase the audience engagement of your site.
  • You may want to learn how to use your services and products or introduce new and unique features of your products and services.
  • You may be looking for branding.
  • You may also want to monetize your site.

Whether your goal is to design a site or any activity in the virtual world of any of the above goals or anything else, you must have an effective strategy to produce principled and appropriate content.
The important thing in goal setting is to consider achievable goals. That is, think logically and do not make irrational ambitions. The second is to define your goal exactly. For example, do not consider your goal to increase sales, specify exactly what you want to increase your sales by 30% in the next three months.

Step 2: Examine the business situation from your own perspective

Once you’ve identified your exact goal or goals for your business, you need to see exactly where you are right now and how far you are from your goals. To be able to get an accurate and accurate view of the state of your business, answer the following questions completely. It is a good idea to put your answers on the paper regularly so that you can discuss them comprehensively later.

  • Who writes your content? Do you have a team of writers, SEOs, editors, etc. to write a piece of content, or does one person do zero to one hundred tasks?
  • Where do your site and business come from and what are your best-selling and most lucrative products and services?
  • Is the market more in need of the product itself or do you have to work on more Targeted marketing & advertising?
  • Is your sales and marketing team doing well? What parameters are considered for sale and introduction?
  • Who exactly are your customers? What is your most important sales channel? Online, in person, or by phone?
  • What are the current factors for writing content and what is the main topic of the content posted on the site?
  • How many new users have joined you in recent months?
  • How much content have you shared?
  • What is the audience engagement with your site and business?
  • And …

Examining these questions and summarizing them will help you to have a comprehensive view of the current state of your business and site and see exactly how far you are from your goals.

Step 3: Examine the current situation with analysis tools

Once you have answered your basic questions, you should be able to review your site in a more specialized and principled way. You can use different tools such as Google Analytics and various factors such as time spent on the site, bounce rate, loading speed, a number of visits to different pages of the site, the geographical location of the audience and their age range, number, and quality of backlinks, site domain validity and Get other useful information and help them develop a content strategy.

Step 4: Check your site keywords

You can also find out what is the most visited and weakest keyword on your site? By knowing this, you can know which keywords to focus on and work on.
You can find and work on keywords suitable for your business with various Keyword planner, Kwfinder, and other tools. You can find the most frequently asked questions and words that the target community is looking for in your field of work and incorporate them into your content strategy.
You also need to pay attention to the tone and language of your content to suit your field of work. For example, if you have a beauty site, services, literature, or teen, your language can be somewhat familiar and warm. But if your field of work is specialized and scientific, your tone should be a little more serious and different. At this stage, be sure to pay attention to the tone of the content and your field of work.
Another important point is that the content strategy does not only include textual content, you should apply all of the above analysis and reviews to the various contents of your site from videos and photos, and podcasts to textual content.

Step 5: Examine the competitors

At this stage of content strategy development, you should be able to examine your competitors and get acquainted with the reasons for their success or failure. This is also very simple to do. Just search the keywords of your field of work in search engines to see the most visited sites that appear at the top of search results. You can visit their site, see their features, review their content and find out the reasons for their success.
At this stage, do not be satisfied only with your Iranian competitors. You can also search for keywords in English and get acquainted with external examples of similar sites.

Step 6: Examine customer behavior

All your actions as a site or business owner are to satisfy the customer and increase sales and cooperation. The better your site and service, but you can not increase the number of your customers and audience, your main goal will not be met. In order to increase the number of your customers and audience, you need to know exactly what your audience is looking for in your content strategy.
Can you find out what the main needs of your audience are through questionnaires, emails, phone surveys, etc.? What are their behavioral patterns? What are their personality traits and so on? If you incorporate the answer to these needs into your content strategy, you can get very close to success.

Step 7: Review the information and plan

In the last step of developing a content strategy, you should review all the information obtained and the goals you want, and convert the raw information into data. For this planning, be sure to form an expert group and try to evaluate all aspects and cases.

Types of content strategy formulation

In the above sections, we got acquainted with the concept of content strategy and its development stages. In this section, we want to know what types of content strategy there are and what we can do to design and compile it?

Serial content

One of the methods of formulating and designing a content strategy is serial content production. In this design, you will choose a large topic around your field of work and produce multi-part content for it. Serial content will arouse the audience’s curiosity and enthusiasm and turn them into your regular audience. This type of content will be very useful and suitable for educational content.

Create engaging and engaging content

Another way to design a content strategy is to create compelling content. In order for your site to be one of the first in the fierce market for a keyword, you need to be able to come up with interesting content with new and different ideas. Do not limit yourself to textual content and use podcasts, clips, images, animations, etc.

Provide useful and relevant information

If you fill your site only with content related to marketing and product introduction, you will create the feeling in your audience that your only intention is to sell products such as website traffic packages and provide services. In order to have a positive impact on the attitude of your audience, try to introduce new and up-to-date articles in related fields along with introducing products and services to your readers to create a sense of security and trust in them.

Use the microsecond law

Another way to develop content marketing is to use the microsecond rule. As you know, in today’s world, speed is the key and other people do not waste their time in vain. This issue has also had a great impact on the development of the content strategy. Many companies, by designing and making short clips of a few seconds, introduce their services and products well to their target community and achieve their goals in a short time.

Use gamification

Gamification is the use of game tools in presenting content, especially educational content. The human mind is such that it has not shown resistance to play and pleasure, and if learning is accompanied by play, it will have a great impact on the audience. Another way to design a content strategy is to use games to engage users in site and business activities.

Essential factors for developing a strong content strategy

In this part of the article, we want to introduce you to the important factors that will help you develop a strong content strategy.

Consider your site SEO

One of the most important factors to consider when developing your content strategy is site and content SEO. You should be well acquainted with principles such as the number of relevant keywords, different Google algorithms, how keywords are distributed in the text, paragraphing, spelling principles, the spelling of words, etc., and be able to consider them in content strategy design.

Have a consistent tone

As mentioned above, use different tones for each content to suit your theme. In order to have a consistent character on the site, it is better to write all the content of your site in one tone.

Provide a complete and comprehensive content

Another thing that will help you develop a practical content strategy is to look for comprehensive content. Tell your writing team that they want to fully introduce a topic to their audience and answer any questions they may have, rather than satisfying the search engines.

Use the call to action

One of the most successful factors that can increase audience participation in your site activities is the use of a call to action. This process can include inviting to buy a product, subscribing to a newsletter, filling out a questionnaire, and more.

Tell a story

In order for your content strategy to have a positive impact on your audience, you can use storytelling to create ideas and make your content more engaging. Dry, soulless content will not only not have a positive effect on your audience, but it will also discourage them.


Content strategy is a general plan that shows you exactly what you need to do to achieve your goals. To develop a good content strategy like you need to go through several steps such as targeting, reviewing the current situation, and planning. Content strategy is also done in different ways such as serial content, microseconds, producing attractive and multiple contents that you can use according to your field of work.



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