This may not be new because people have been using their mobile devices for a long time to buy and sell goods and products. In fact, in our own country, mobile phone sales have been booming for almost a few years now, because people have become more aware of these devices. But in fact, what is new here and different from the past is the scale of this practice. If you compare the use of mobile phones and the Internet to buy the goods they need with the past, you will find that today, with more mobile traffic users of digital devices make many more purchases online than before.
Why SEO and mobile Friendly is important for Mobile marketing?
We all want to increase our sales, increase engagement, and get the best possible results from our website. For this reason, in this post, I will introduce you to three important and powerful tasks to improve your SEO or website for visitors and Google. Well, let’s get started!
- Optimize speed
It does not matter if you want to optimize for mobile or desktop, speed improvement is something you should always do to monitor and improve. These are the quick downloads that will help you succeed. You will find out with a simple test on Page Speed Insights and Pingdom. Another important factor involved in speed compression is text compression with GZIP. But I think this compression is enabled by default.
• Image size optimization
Image optimization can speed up your site and is also an important part of SEO. Here are some steps you can take to optimize your image size:
• Optimize image size with Photoshop (or any other program). These programs usually reduce the image quality to reduce the volume.
• You can reduce the size of your photos by downloading apps like web apps like Squoosh.
• Lastly, make sure that the dimensions of your image fit the format of your site. You can select and preview different dimensions to make sure.
Browser cache is the way your browser stores web files, so you do not have to reload all site data each time you log in. Browser cache saves time. There are many ways to do this, but if you use WordPress, the easiest way is to use a plugin. Most speed optimization plugins support browser cache and set them up at the right time for you. Two of the best plugins are WP SuperCache and WP Rocket.
• Do you really need these JS and CSS? In some cases, you do not need them and use them while your website is very slow. For example, JS and CSS are loaded for slides, there are options for slides that work better and do not require additional code.
• Compress the codes! We call this process “downsizing.” Google has provided some good tips on how to compress this code. Simple scripts and useful websites can help you reduce the extra code. Most systems have plugins that help with this. Like Magento Fooman Speedster (free and paid).
• Can some of these scripts be combined into one code? So that everyone sends a request? Yes! There are still plugins for this. If you have smaller JS components, they may be combined.
You may have heard this a lot, and the reason we brought it up here is that it’s important. Many people today use mobile to search; From January 2019, instead of the desktop version, Google will determine the ranking based on the quality of the mobile version. So, the mobile version of your website is very important. Let’s take a look at optimization methods for it:
Take a look at the mobile version of your website. Imagine that you are a new user and you are just seeing this website. Is your website ready to meet the needs of that user? Focus on a work-based design. Ask yourself what the four or five main goals of a visitor to your website are, and make sure these are present in the mobile version of your website.
Do you upload large photos to your site? If you have the opportunity for others to send you articles or publish their content on your site, be sure to use this capacity. Guest post has two very good features; One is that you can publish some of your posts as guests on popular platforms and sites, and the second is that others can use your site to publish guest posts. This not only increases real human website traffic but also increases audience engagement and participation. Of course, you must be careful to follow the rules of the guest post properly. In this case, you can well use the capacity of backlinks to increase traffic to your site. In a mobile version of the website, we want to find what we need and get out of it as soon as possible. Unless it is a news website. Factor load time in the mobile version of websites, especially when the mobile speed is slower than the desktop version. Make sure your design and content are not overly dependent on large images unless you have a photography website that optimizes images as much as possible so that it is acceptable to visitors.
Write great content
This is important for both mobile and desktop versions. They both need great content. The best strategy is to add the first paragraph to any part of the site that is relevant to the article. In this case, tell your visitor what your page is about. In this case, they can more easily decide whether to read the continuation or not, it will definitely increase your user experience. Remember that the first paragraph should be interesting. We suggest the article “ How to create SEO content?” Be sure to read.
Serve your content in the appropriate format
There are many ways to submit your content to Google, Facebook, and visitors. It’s your job to discover what that is and to bring it about. Some of them take more time to implement. Let’s look at a few important things.
Better social sharing: Open Graph
Open Graph was first introduced by Facebook in 2010. This technology helps to better display content to your users. You can add Open Graph to your website through plugins. These plugins act as a summary of your social networks. Open Graph is separate for each template and you should set it so that it does not damage the design of your website.