Help Your Business Stay Ahead of the Curve: 2023 Hiring Strategies for Digital Marketing Talent
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In the Internet of Things and artificial intelligence revolution, businesses must be strategic in their hiring practices. Today’s digital marketing talent needs to be able to think strategically as well as act creatively. The best marketers are agile and can pivot as consumer habits change with lightning speed.
We’ll dive into some of the most pressing hiring challenges facing businesses today, including a shortage of skilled digital marketing professionals, new recruiting channels like virtual staffing agencies, and rising third-party validation standards.
Read on for 2023 hiring strategies for digital marketing talent that will keep your business ahead of the curve.
Hiring Strategies for Digital Marketing Talent in 2023
The most successful hiring strategies for digital marketing talent in 2023 will be proactively addressing the challenges and opportunities of hiring today.
Recruiting channels will evolve beyond online job boards and into virtual staffing agencies that will streamline the process of finding and onboarding specialists. Businesses will need to shift hiring practices to protect against negative hiring trends, such as lower education levels and declining standards for digital marketing certifications.
Marketing leaders must proactively hire marketing talent that are strategic thinkers, have a creative touch, and can adapt. In turn, marketers will need to be more creative and strategic to find and win business.
Digital marketers will need to be adaptive as technologies such as blockchain and machine learning become more prevalent. Businesses will also need to evolve as consumers change their own habits and preferences with new technologies such as virtual reality and augmented reality.
Finding and retaining skilled digital marketers
The most critical hiring challenge for digital marketers in 2023 will be finding talent that can truly deliver integrated and innovative marketing strategies.
Simply put, more businesses will be hiring marketers, and the talent shortage will likely be exacerbated by the fact that many marketers will be retiring. Marketers will need to be more strategic in their recruiting efforts, and hiring managers will need to be more selective and inclusive in the hiring process.
One way to find and retain more strategic marketers is to focus on hiring for cultural fit over job fit. If marketing leaders focus on hiring people who fit the company’s culture, they’ll be able to bring in more strategic marketers who can collaborate with other teams.
Virtual staffing agencies to ease demand for skilled talent
As the demand for skilled digital marketers increases, businesses will look to staffing agencies to ease their hiring. Virtual staffing agencies will become a more popular alternative to hiring in-house marketers.
These agencies will be able to provide specialized services such as lead generation and content creation, especially for emerging platforms. Marketers will need to be more strategic in their staffing practices to stand out from the competition.
For example, businesses can work with virtual staffing agencies to test new Traffic Web service offerings and then report the results back to marketers. Such a strategy will allow marketers to become more strategic and provide more value to the business.
To make the transition from hiring in-house to using a staffing agency smoother, marketers will need to partner with the client and the staffing agency to clearly identify the roles, responsibilities, and deliverables for the position.
Establishing third-party certifications to recruit and retain quality talent
Marketers will continue to improve the quality and effectiveness of digital marketing by raising the standards for digital marketing certifications. As businesses look to hire and retain more strategic marketers, they’ll place more value on third-party certifications from bodies such as the Public Relations Society of America (PRSA).
Marketers will need to ensure that the digital marketing certifications they offer are actually helpful to the business.
For example, some organizations offer basic SEO certifications, but the industry is constantly evolving and SEO practices are evolving with it. Businesses can help stand out from the competition by requiring specific third-party certifications. Some businesses might use specific certifications to recruit more senior staff, while others might use them to help retain their strategic talent.
Incorporating AI to become more strategic and efficient
While most businesses will be actively hiring and onboarding marketers, others will be leveraging AI to automate certain activities and become more efficient.
AI will assist marketers with tasks such as content curation, lead scoring, and attribution modeling. As AI becomes more prevalent, businesses will need to decide whether the benefits of implementing AI outweigh the risks.
For example, AI can fail without warning and without reason. If a business relies on AI to make strategic marketing decisions, such as curating content, it could be vulnerable. Marketers will need to be strategic in their use of AI by ensuring that AI applications are consistent with the brand, operating as intended, and not disrupting other marketing initiatives.
As we look ahead to 2023, one trend is clear: digital marketing is growing more strategic, creative, and integrated. Brands will need to hire marketers who can think strategically, be creative, and work across teams to create a cohesive marketing strategy that aligns with their vision.
What do you think will be the most pressing hiring challenges for digital marketers in the next decade? Let us know in the comments or join the conversation on LinkedIn.