Do You Need a Business Plan? Scientific Research Says Yes

Simply put, a business plan is a document that outlines the basics of your business, products, and services, the market you are retargeting, your goals for the business, and how to achieve those goals. he does. The business plan, which translates to “the Booker Plan”, is designed to help you achieve your business goals.

Once you have a clear and convincing business plan, you will focus on achieving your personal and financial goals at every step of the way. A good business plan will also encourage individuals and organizations such as banks to invest in your business. Business Plan is one of the most important programs that you should have when starting a business,

Structure of a business plan

Every business plan has many details that will vary depending on the areas you are considering. When writing a business plan, you need to talk about your motivations and reasons for starting a business. You also need to identify the target market, the main competitors, and your differences with these competitors. The structure, content, and depth of the business plan depend on various factors such as the main goals of the business, the stages of starting a new business, an existing and independent company, or as an affiliate, the type of business or industry, financial status, company size, etc. have it.

Why do you need a business plan?

If we look at the business plan as a roadmap, Reasons a Business Plan Is Key to Success we can better understand its importance. There are always different routes and options in front of you to go from a source and reach a specific destination. Which differ in different aspects such as time, cost, and different experiences. In fact, given our circumstances in economic activity and the available routes, we will come up with a suitable business plan.

There are many reasons to come up with a business plan, depending on the type of business you have and how to use a business plan. But the common denominator for all businesses is that a business plan is essential. After all, how can you start and grow your business without any plans to help you? There are several reasons why you may need a business plan, some of which include:

• If you want to get a bank loan, bring a partner for your business or turn your business into an investment. You need a business plan.
• To better understand your target market, qualifying your business ideas, researching competitors, and feasibility studies of different segments require a business plan.
• Where you are now and where you want to need a good little business plan. It also identifies the specific actions you need to take to reach your target position.
• A business plan will provide you with the essential information, strategy, and hiring culture, including managers and employees, that will grow your business.
• The financial part of your business plan can be based on your business budget and a useful tool for managing cash flow on a monthly basis.

Features of a good business plan

There are many things that can make a business plan different and appropriate to advance your business goals. Here are the items:

· Short and concise

Business plans should be short and concise for two reasons:

• Designs that have a lot of pages and a lot of text are usually boring and no one has the time to read a 100-page business plan. Since your main goal is to read the business plan you have written. It should be concise.
• A long business plan over time reduces your motivation to return to it and modify and reuse it and becomes useless after a while. Since the purpose of the compilation

Business plan It is necessary to refer to it several times and update its contents due to the changing conditions

· Identify the audience

Prepare your business plan in a way that is understandable to your target audience. Always remember that in many cases investors do not have your knowledge and are not scientists in your field. Therefore, in order to attract them, you need to make your business plan understandable and simple so that it is in line with the understanding and knowledge of all your contacts. This is especially important if your business has complex scientific processes and is confusing.

· Recognize competitors

Know your competitors to succeed. Knowing your competitors and their strengths and weaknesses is an important issue in advancing your goals. Writing a business plan without considering the competitive market in your business field cannot work as well as you expect in achieving results. Knowing the competitors and getting acquainted with the concepts of the competition will enable you to enter this field with the necessary power and by preparing a suitable business plan, you will be able to compete properly.

· Planning

Planning has always been one of the most important principles of economic activity. Your business plan should be in line with the plans you have for your intermittent courses. Without planning your business plan does not make much sense. As a result, your business plan represents your plans more than anything else and in order to achieve the business goals hidden in these plans.

· Consider all aspects

One of the most important principles in economic activities is to pay attention to important and decisive details. A business plan that is effective in your success, it is necessary to pay attention to all these important details in preparing it. In fact, in many cases, these things can put the business in a better position and make your business plan work better.

· Courage

Writing a business plan in its place is a difficult and time-consuming task and many business owners see it as a hindrance. But you should know that you should not be afraid to grow your business and if you have enough knowledge of your field of work, start working.

Many investors, startup owners, and entrepreneurs are not experts and like you may have weaknesses in their field. Therefore, if you do not have a special university or educational degree in your field of work, be brave in writing a business plan and easily write a suitable and standard business plan for yourself.

The need to prepare a business plan for online businesses

The purpose of the collection is to provide appropriate and efficient solutions in preparing business plans for Internet businesses. Because generally, due to the way and method of work of such businesses, less attention is paid to preparing a business plan in it, and this issue can be a missing link in online businesses.

At first, glance, preparing a business plan for Internet businesses may be considered futile. But as mentioned, having a good business plan is like a roadmap and can get you to your planned goals faster. So, you cannot give up a business plan in online commerce. Keep in mind that having a business plan, in addition to the path and guide to achieving your internet business goals, gives a good view of the real situation of you and your competitors.

Things to consider when preparing a business plan for online businesses

· Business ideas

The most important element in online activities is the ideas that shape your business. In fact, having a topic that has led you to the Internet as a platform for selling, Digital marketing or providing services is the first step in your business plan. Identifying this idea is very important in achieving a successful business plan.

· Recognize the audience

The target audience in Internet businesses is an important key to achieving the right business plan. Every product or service that is offered online has its audience and if you act without knowing it, you will fail to find your true users. As a result, your business plan should be aimed at serving the real audience of your site or cyberspace.

· Market analysis

When preparing a business plan, you need to identify and examine the common domestic and global markets of your Internet business. You should analyze the available information obtained from the observations and researches of others and put it next to the information that is the result of your own observations and search methods. In fact, global experience in your online business is very helpful.

· Business size

You need to specify the production and supply of your product on the Internet. In fact, the part of the market that you want to cover is very effective in preparing your business plan. In the first steps, it is better to start from small markets so that you can expand it over time according to your business plan and reach the goals set in your business plan.

· Business goals

One of the most important steps in preparing an Internet business plan is to write down and define your online business goals. This is one of the three main pillars of improving your internet business and try to spend more time in determining it.

· Basic needs

One of the most important issues in online business is the basic needs for business. In fact, your business plan goes according to these needs and primarily seeks to meet them. Because if we do not pay attention to them in our work path, it can be difficult to achieve the next goals.

· Performance model

In fact, it depends on the type of internet business you have and the direction of your business plan. In order to improve your business, you need to come up with a model to move your site forward. For example, the:

• Initially, we spend 3 hours a day on the site for three months. We add 3 products to the site every week and 2 articles every month.
• Content is prepared and translated by me.
• After 3 months, up to a year after launching the store, we have to add 4–5 products and 1–2 articles to the site every month.
• After 3 months, up to a year, we need to spend more time on our business: answering calls, preparing invoices, tracking customers, and… in this case, we need to work full time every day Let’s pay.
• During the one year after the launch of the online store, we will attend specialized exhibitions and enter into negotiations with manufacturers and importers of goods. At the very least, we will get to know them and have a list of them. We also introduce our business to them so that in the future we can negotiate our cooperation more easily and not be unfamiliar to them.
• If possible, take a marketing trip a year after launching your online store.

Our first and main goal is to collect information from sellers in different cities in several provinces and also to introduce the site to them. The second goal is to find a customer on the same trip.

• In the next 2 years, we will start working closely with one or two big and well-known sellers and do some sales activities through them. At the same time, we try to use their experiences and credibility and get to know the market better and more and become more familiar with manufacturers and wholesalers.

· Business Marketing Plan

In business, plan marketing is one of the most important things. You need to consider that any online activity to be successful should have the right marketing and audience engagement. For example, the:

• The basis of internet marketing is based on “ targeted email marketing” and “SEO” and in the field of internet
• Creating useful content and publishing it on the store blog and attracting a permanent audience
• Observe the principles of SEO and site optimization and attract customers through search engines
• Carrying out a marketing trip with the aim of introducing the business and collecting vendor information, telemarketing and sending faxes and text messages to the collected numbers
• Creating a section on the site to receive visitors’ contact numbers, send special sales text messages and send special text messages to sellers and partners (congratulations on holidays, announcement of exhibitions and…
• Print catalogs, brochures and promotional bags with logo and site address