Digital Marketing Made Simple: A Step-by-Step Guide
How to create a successful digital marketing program for your company? The digital marketing plan should cover important topics such as SEO, analytics, web positioning, strategies, social media, goals, and metrics. If you do digital marketing without a pre-determined plan and strategy, you will not succeed and you will experience failure in this direction.
When designing your digital marketing plan, you need to focus on important components such as determining your target audience, business goals, and determining the right value proposition.
Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert
A marketing plan is a document that contains details about the overall planning of your marketing campaigns and related actions. Details about the channels you use, development plans, investments, timing, and the like should be included in your marketing plan.
According to Philip Cutler, the father of modern marketing, a marketing program includes documentation on how to achieve the strategic goals of a collection through unique marketing strategies and techniques. In this program, potential customers are the main point of all actions in this field. In addition, having a proper marketing plan can communicate with other parts of the organization.
Given the above, does your company need a digital marketing program? According to research, the answer to this question is definitely yes. Reasons why you need a digital marketing program include:
- By doing this, you can attract and persuade your potential customers to buy from you. Then you need to make them interested in your products or services and turn them into potential customers.
- You can plan all your strategies and actions to reach your target customers.
- You will be able to segment your marketing campaigns in order to be successful.
Before taking any action, define the structure of your digital marketing process, you need to have a better understanding of your field of activity, target customers, and existing communication channels. In addition, you need to know who your competitors are and what they do.
Then it’s time to start your own digital marketing program.
Step 1: Situational analysis
The first thing you need to do when preparing your digital marketing plan is to do a series of internal and external analyzes of the company and the conditions present in it. A very good framework for this is to use SWOT. This platform allows you to identify weaknesses, strengths, and opportunities for the company and the market in which you operate.
You need to be familiar with the ecosystem in which you operate. You also need to know what your customers need and how to meet them. This analysis is quite qualitative, but you can also do a little research on factors such as digital habits, intermediaries, influential people, and more. You can also identify the best digital marketing practices and use them in your business using the appropriate techniques available.
In the meantime, you should also study internal issues to know how your company is doing in the digital age. Is your website customer-oriented? What conditions does your website have in terms of usability and browsing experience? Do you update your blog periodically? What is the current status of your website? How is your presence on social media? By answering these questions you can have a better understanding of your company’s internal situation.
Step # 2- Discovering Your Digital Marketing Goals
Once you have found your niche in the market and identified your strengths, it is time to define your goals. These goals actually determine the path you need to take. Keep in mind that everything you do should be in line with these goals.
You can use SMART Framework to improve this part of your digital marketing program. The SMART framework is about setting specific, measurable, achievable, relevant, and timely goals. The following is an example to show you this framework:
- I want to increase my website traffic. (A goal that is not SMART)
- I want to have 20,000 unique hits every month for three months. For this purpose, I have to do X, Y, and Z. (SMART goal)
Step 3: Define your marketing strategy
Once you have set your business goals, you need to ask yourself what you need to do to achieve them. Personalization is very important in digital marketing. Therefore, whenever you want to define your strategy for implementing a digital marketing plan, you should consider the following factors:
Segmenting the desired contacts
You need to know who your audience is. You need to identify their tastes, needs, or preferences and know how you want to meet those expectations. In fact, now is the time to identify your buyer.
In order to be in a good position, you need to define your value proposition and your goals clearly. In general, the positioning means that you have to act in such a way that potential customers choose you between you and your competitors. You need to know how you want to communicate your value proposition and how to introduce it to your customers through digital marketing.
Creating, presenting, and managing the right content to engage your audience is a very important issue. In addition to blogs, this content also includes social media. Some of the most important tools that can be used to produce relevant content are:
- Keyword Research: You need to identify the right keywords and use them in your content to improve your SEO content. This is especially important when you want to get your users to search engines.
- Content Calendar: Having a content calendar is very important to keep track of content marketing funnel strategies. By doing this, you will be able to think long-term, optimize your resources, and come up with ideas. This calendar includes content release date, author name, article title, keyword, tags, and other keywords.
- Advertising on social media: It is a big mistake to write content and have no ads for it on social media. This will help you plan to publish content on social media and bring people to your website using linking, hashtags, and the like.
In addition to the above, you should keep in mind that:
- What your audience likes.
- What topics do they discuss most?
- What tone do you use to speak to your audience?
- You publish your content from time to time.
Step 4: Digital Strategies and Techniques
You should also base your strategies on the goals you have set. These strategies include email marketing campaigns, social media, CRM, web optimization, SEO strategies, social media advertising, and more.
Nowadays, the management channels and the amount of information you get about customers are increasing rapidly. For this reason, it is essential that you use marketing automation tools so that you can drive your marketing campaigns automatically. These techniques allow you to manage hundreds of campaigns with a few simple clicks.
You can personalize your messages according to the personality of the buyers and increase your chances of success. Technology is a very important tool that can be used to discuss the implementation of digital marketing strategies.
Step 5: Review the results and KPIs
You need to keep in mind that your work does not stop after designing and implementing digital marketing strategies. After that, one of the most important steps in front of you is to analyze the results. Data and their analysis have become one of the main measures to optimize the performance and costs of digital marketing.
You should use your KPI to check the success of your performance to see if you have a good return on investment (ROI). This will help you evaluate the effectiveness of your digital marketing strategies and decide on your future performance accordingly.
A Step-by-Step Guide to Building an Effective Digital Marketing Strategy
Make sure you can visualize your ideas properly. The digital world is growing and evolving rapidly. For this reason, you should always be careful not to miss the right opportunities and space for progress.
When preparing your digital marketing plan, remember all these steps, and do not leave anything to chance. This is the biggest obstacle that can keep you from succeeding in the digital world. In addition, you should keep in mind that technology can be your launching pad. Using digital marketing campaigns and their automated management, you can follow your digital marketing plan and finally succeed.