Boosting Organic Traffic (Strategies)
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So you’ve finally built a website, it’s up and running, and now you want people to see it. Maybe you have some friends who will help with that, or maybe you need to get creative.
There are lots of ways to get more traffic to your site, but sometimes the challenge is figuring out which ones are the most effective for your site. After all, you don’t want to spend time on strategies that aren’t going to work for your site.
That’s why we think it’s always worth double-checking before diving into any particular SEO strategy. But if targeted organic website traffic is something that you really want to focus on in the coming months and years, here are five great tips from Moz that can help boost those numbers:
Build a Responsive Website
If you want people to find your website, you need to make sure that they can actually locate it. There are a lot of possible ways for people to find your website, but the most common is through a search engine. So, the easiest way to get more people to find your site is to make sure that search engines can find it.
That starts with building a responsive website. What does that even mean? A responsive site is a site that automatically resizes its content to fit on different devices.
So, if a user is looking at your website on a smartphone, they’ll see the same content as someone browsing on a desktop computer.
Search engines will appreciate this. It makes it much easier for them to see what your website is about. It also makes it much easier for visitors to click on your links, and to share your content on social media.
Use Rich Content to Build Your Brand
One of the first things that a new visitor sees when they come across your website is the content that you’ve posted. This is your first chance to leave a lasting impression on your site visitors, so it’s important to make the most of it. That means you should use all of the tools at your disposal to make that content as rich as possible.
This includes factors like your choice of content, your use of keywords, and your selection of images. All of these things are critical to search engine optimization (SEO).
But, beyond that, they’re also critical to engaging with your site visitors. You want your site to be about more than just clicks. You want it to be about engaging conversations, and building your brand. So, use rich content to help you do just that.
Run Advertisements
This is one of the oldest methods in the book for boosting traffic to your site. But that doesn’t mean it’s not effective. In fact, according to Moz, paid traffic are one of the most reliable ways to get more traffic to your site.
Now, these advertisements don’t have to be on your own website. You can also pay to have your site placed on other people’s websites, as well as apps that you download onto your mobile phone.
The important thing is to make sure that the ads are relevant to your site, and that they offer a clear call to action. After all, the more you can get people to click through to your site, the more traffic you’ll be able to generate.
Guest Blogging
Have you ever written an article or two? If so, you have an asset that you can use to boost your site traffic. By publishing those posts on other people’s sites, you can drive more traffic to your own.
But you’ll want to make sure that you do it in a way that doesn’t violate any of the site’s rules. You also want to make sure that the posts are relevant to the topic of the original site. The easiest way to do this is to guest blog on other people’s sites related to your industry.
You can also look for sites that have a large readership, but that focus on topics outside of your industry. Doing so will help you diversify your approach to boosting site traffic.
Participate in Events
Events are a great way to boost your site traffic. But they’re also a great way to meet new contacts, create content, and get your name out there in your industry. There are a number of ways to participate in events, but the easiest is to find a conference near you.
Conferences are a great opportunity to network, and they also give you a chance to get your name out there. You can do this by speaking at the conference, or by hosting a panel event.
The important thing is to make sure that your presence at the event is meaningful, and that it results in high-quality content that you can use to boost your site.
Conclusion
Boosting organic traffic to your site is an important part of any marketing strategy. There are lots of ways to go about it, but the best methods are going to be consistent and reliable. They’ll also be consistent with your business goals and expectations, which is why it’s always worth double-checking before diving into any particular strategy.
If you want to boost your organic traffic, it’s important to make sure that your site is built for success. That means having a responsive design, rich content, and lots of clickable links. It also means finding ways to get more people to click on those links. Guest blogging, running ads, and participating in events are three ways to do just that.
Originally published at https://seo25.helpscoutdocs.com on November 7, 2022.
